Shane Snow Profile

This is an article I wrote for the school newspaper when I was in college.

Shane Snow, a personal view of one of the “30 Under 30” by Forbes magazine.

Shane Snow, a BYU-I alumnus, was recently featured on Forbes’ third annual “30 under 30” list.

According to Forbes magazine, “30 under 30” is a tally of what the magazine considers the “brightest stars in 15 different fields under [the age of] 30.”

Shane Snow
Shane Snow – Contently Inc


Snow was listed under the media section of the list for being the co-founder of the crowd-sourcing and publishing company, Contently Inc., according to Forbes.

Shane Snow was born in Logan, Utah in 1984. At the age of five he and his family moved to Idaho Falls, Idaho where he grew up to later become one of the most influential people in the world.

Shane was raised with the idea to “work smart.” His father, an engineer whom he admires and respects, and his mother, a former teacher, inculcated him the values of hard work and decision-making.

Being part of the math club in middle school was a little embarrassing for Snow, who thinks he was kind of a nerd at the time. This took him to win the state’s math competition. Later, he won regionals and after this, he participated in the national MATHCOUNTS Competition Series sponsored by the CNA Foundation, the National Society of Professional Engineers and the National Council of Teachers of Mathematics. Snow, who was presented with trophies at the school assembly, feels he was an “insecure teenager and officially a nerd forever.”

At a very young age, Shane Snow dedicated his life to become the best student. “I was a bit of an overachiever,” he said in a phone interview from New York City.

Besides of being an “overachiever” and “kind of a nerd,” Snow, who attended Bonneville High School in Idaho Falls, Idaho, also liked to exercise. “I haven’t really talked about this, but in high school I was into martial arts and that’s one of the things that I’m trying to get back to.” He also tried to join the football team, but with only 115 pounds and being 5’6’ tall, he couldn’t make it. “I tried to, but I was too short and skinny. I also broke my ankle. It didn’t go quite well. So, I just decided to stick with skateboarding in high school and all throughout college,” he said laughing.

As an adult, Shane served a full-time mission for The Church of Jesus Christ of Latter-day Saints in Morristown, New Jersey where he learned Spanish. He also learned how to speak Portuguese, and throughout his college years he had Brazilian roommates that helped him with the language.

Shane Snow graduated from Brigham Young University-Idaho with a bachelor of science in Business Management and went on to receive his master’s degree in Journalism and Digital Media from Columbia University. He is the founder of Brave Media LLC, a company in charge of web design, logo design, corporate identity and business collateral and the cofounder of the crowd-sourcing and publishing, Contently Inc.

Creating Contently Inc. with Joe Coleman and Dave Goldberg was a risk and a challenge. Snow had in his bank account 48 cents in 2010. Fast forward to the end of 2011, his company had over $1 million in revenue. As of January 16, 2014, Contently had raised $9 million to double down on content Marketing.

“I write for fun. I work and write and when I go home I also do a lot of writing,” he said.

When being reached out by Forbes magazine, Snow said “It seems a little selfish to receive an award like this when I started the company with two other people who just happened to be over 30. I feel that was unfair.” Snow mentioned that without the help of those who believe in Contently Inc. and also its more than 30 employees they would not be where they are now.

Snow has written about innovation and technology for a variety of outlets, including Wired, Mashable, Gizmodo, The Washington Post, and Fast Company.

Although some people are not fans of reading, this was one of the things that his mother encouraged. “I’ve read a lot of books, hundreds of them. I used to compete with my brother during the summer and see who read more,” he said.

Shane Snow met his wife while performing at Guitars Unplugged at BYU-Idaho and they got married in May of 2008. They live in New York City and have two ferrets named Grizz and DotCom.

At 29 years old, Shane has applied everything that was taught and encouraged by his parents. Today he has a portfolio of over 100 written articles of science and technology published in the most reputable media.  He is a member of Sandbox Network, a community with the world’s most interesting, intelligent and impactful young leaders. He’s also a part of the Royal Society Of The Arts.

There is no doubt that this former BYU-I student is not only the family’s pride but also BYU-Idaho’s.

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